B2BMarketingTrends

It is fairly safe to say that most –if not all- B2B Marketers agree that it is important to measure and communicate the value marketing brings to their organizations. However from...

Making B2B Marketing More Social

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 201...

Why You Need a Content Marketing Strategy

Google sites handle about 88 billion searches each month. YouTube is the...

16 Surprising Social Media Stats

Over the last few months, I’ve bookmarked and read hundreds of posts. And, like many of you, have catalogued the myriad of social media stats that come our way each day....

Will Local B2B Be the Next Web Trend?

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized...

Do You Keep a Personal Social Media Scorecard?

Personally, I've never been overly concerned about receiving a perfect grade as long as I know I've done my best. I raised my kids to think the same wa...

Why Are So Many Marketers Dissatisfied With Social Media Results?

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by...

Don’t Invest in SEO Without Committing To What it Takes

Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as market...

Why 2011 Will Be a Huge Year for SMBs

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because...

Facebook’s Ads: Relevant or Missing the Mark?

I've always seen a great deal of potential in Facebook's advertising offering. The premise is that ads are highly targeted based on users' profile information. Theoretically, th...

Yahoo Advertising Solutions Portal Launches

Yahoo is not on top of the world right now; some people are calling for Carol Bartz to be fired, and just about everyone can agree that the company needs to make more money and...

Social Media Changes Event Planning

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social...

Marketing Tips to Promote Your Business in 2010

After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of smal...

Online Ad Spending To Outpace Print In 2010

Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell. Companies will spend $119.6 b...

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