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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing...

Reasons Small Businesses Shouldn’t Ignore Digital Marketing

Most small businesses focus on getting their first customers when starting out. As such, most rely on traditional marketing methods, such as coupon mailers...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...

Google Moving Slowly on AI Chatbots Over ‘Reputational Risk’

Amid the ruckus over OpenAI's ChatGPT, Google execs have made it clear they are in no hurry to jump on the chatbot bandwagon....

Adobe/Microsoft Collaboration Brings Full PDF Support to Teams

Adobe and Microsoft are collaborating to bring full PDF viewing and editing support to Microsoft Teams....

Consider These Five Things for Your Company’s Marketing Strategy

One question remains top of mind for every business owner: How do I reach my target audience? They try to find the answer in the next-best marketing trends...

Three Use Cases for Syncing Salesforce and Snowflake

Cryptocurrency, CRMs, and other data-driven procedures are the most important things in today’s world. Without them, businesses cannot generate the revenue...

FTC Cracking Down on ‘Junk Fees’ and ‘Bait-and-Switch’ Auto Sales

The Federal Trade Commission is preparing to crack down on unsavory auto sales practices amid skyrocketing prices....

Best Email Marketing Services for Businesses in 2022

Email marketing is still alive and remains one of the top most effective customer engagement tools for businesses – if you do it right, of course. Email ma...

Salesforce and AWS Deepen Partnership With Salesforce Genie

Salesforce and AWS are deepening their partnership with the release of Salesforce Genie. Salesforce an...

Hotel Marketers Are Turning to TikTok…and You Should Too

Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow....

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