B2BMarketingTrends

Amazon Kinesis Is Now Available To All AWS Customers
Are you an Amazon Web Services customer looking for a new way to process streaming data in real-time? Well, you might have heard of a new service from AWS called Kinesis. It was pr...
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Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...
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Study: Almost Everyone Is ‘Homing From Work,’ But More Are Working Longer Hours
According to a new study, more workers are reporting a better work/life balance than they were two years ago. Captivate's Office Pulse...
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Demand Media To Split Into Two Public Companies, Earnings Released
Demand Media announced today that its board of directors has authorized a plan for the company to explore separating into two separate public companies - one for its media business...
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LinkedIn Launches Highly Requested Ad API Program
LinkedIn is rolling out a new ads API program on the LinkedIn Ads platform. Early partners include Adobe, Bizo, and Unified. "API access will empower the tens of thousands of a...
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Here’s What’s Working In Email Subject Lines
Adestra put out an interesting report on what works in email subject lines and what doesn't. Character count, word count and the keywords themselves are all key ingredients, and th...
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Without Realtime Search, Google Risks Pushing News Seekers Away To Twitter
Will Google ever restore its realtime search feature? Will Google and Twitter ever reach another agreement giving Google the access to Twitter's firehose it needs to make the featu...
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People Are Increasingly Turning To Social Over Search
To be clear, people are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing. Are...
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Here’s What’s Working For B2B Businesses In Search And Social
It's an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective c...
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Amazon Earnings: Q2 Sales Up 29% (But Not Good Enough)
Amazon has released its Q2 financial results, missing analysts' expectations. The report includes net sales of $12.83 Billion, a 29% increase year-over-year. At the same time, net...
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Here’s This Year’s Inc. 30 Under 30 List
Inc.com has unveiled the 30 Under 30 list for 2012. On the list, you'll find the co-founders of Pinterest, the founder of Spotify, and the founder of Dwolla (the mobile payments pl...
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AOL Reorganizes Operations Into Three Distinct Units
Yesterday, AOL began buying back shares of common stock, spending up to $400 million in...
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Groupon Finally Earns a Profit, Stock Shoots Up 18%
Groupon has shocked Wall Street with their first ever profitable quarter. Their first quarter 2012 financia...
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LinkedIn Introduces New Marketing Tools
LinkedIn, the social network for professionals, saw a revenue of $522 million in 2011, though its net income was only $22 million, considering the company hired 531 new executives...
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