ProgrammaticAdvertisingPro

Google announced a couple of Active View-related updates for DoubleClick as part of the company's efforts to help with the advertising industry's viewability woes. The first is...

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers

Google's DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange...

Adobe Digital Index: Facebook Continues To Grow More Quickly Than Google On Display CTRs

Adobe Digital Index released its latest Digital Advertising Report finding that Facebook's click-through-rates continue to grow more quickly than Google's display CTRs. Faceboo...

Alphabet Announces Q3 Google Results

Alphabet, parent company of Google (that's still weird to type), announced the Q3 financial results for Google as it existed before the company reorganization that went into effect...

Elton John Pens Op-Ed On AIDS Fight

Elton John wrote an op-ed for Billboard...

Yahoo Has BrightRoll and Gemini News

With Advertising Week in full swing, there's a ton of ad-related news coming out from the big players. Yahoo announced some updates to its ad tech portfolio, which it says brings t...

Adobe Launches New Programmatic Ad Platform

Adobe announced that it is rolling out what it is calling "the industry's most advanced" global programmatic advertising platform, specifically for advertisers and publishers using...

Amazon Web Services Adds New APIs For Testing Access Control Policies

Amazon Web Services announced two new APIs for AWS Identity and Access Management (IAM) that lets you automate validation and auditing of permissions for IAM users, groups, and rol...

Google’s DoubleClick Integrates App Install, Event Data From Measurement Partners

Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability to integrate app install and...

Verizon’s AOL Is Acquiring Millennial Media

AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It's paying $1.75/share, whic...

This Is A Disturbing Stat For Businesses

Businesses have a long way to go when it comes to online customer service, particularly on social media channels, which is where more and more people are seeking to interact with t...

Twitter Launches Full-Archive Search API

Last year, Twitter updated its search feature to enable users to search every tweet ever tweeted. Now, they're making all of these tweets available via a new search API - the Full-...

Twitter Gets Serious About Helping Businesses With Customer Service

We've been writing a lot about social media-based customer service lately. There have been numerous studies on the subject coming out in recent months, and both Facebook and Twitte...

Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads

Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn't the only news to co...

Yahoo Revenue Better Than Expected, Earnings Not Quite

Yahoo just released its earnings report for the second quarter with revenue up 15% year-over-year. The company reported a net loss of $21.6 million. Revenue after costs paid to par...

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