InfluencerMarketingPro

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.” For al...

In Social Media, Your Return Represents Your Investment

Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled is easie...

5 Facebook Insights Metrics to Track – And Why

By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many peopl...

Social Media: More than Twitter and Facebook? Uh, yeah.

The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group. In what seems...

The Era of the Interest Graph

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our...

People Saying Social Media Unmeasurable Not Looking Hard Enough

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate...

The Social Path to Organizational Transformation

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents impor...

OneRiot Moves Away From Realtime Search

OneRiot said today it is moving away from its realtime search to focus on its online advertising platform. Since the company first launched its advertising netwo...

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you...

Logitech Launches Contest to Find Help Promoting Google TV Device

Logitech has started a contest to promote Google TV, the upcoming service for which Logitech is a launch partner. The contest is ca...

ForeSee Results Launches Social Media Measurement Tool

ForeSee Results has introduced a "Social Media Value Calculation" tool aimed at helping its clients understand the impact of their social media marketing campaigns on...

Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?

Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is ea...

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