EnterpriseMarketingNews

Google announced that over the coming weeks, it will roll out campaign drafts and experiments in AdWords to help advertisers test changes to campaigns, measure results, and apply t...

Microsoft’s Bing Ads Apps Just Got A Lot Better

Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how competitive you are using Qua...

Microsoft Unveils The Bing Network

The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network....

Instagram Gets Big Marketing Improvements

We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...

Google Reworks Workflow in AdWords

Google announced that it has made some changes to the workflow in AdWords to make it easier to set up automated bidding. Specifically, they're adding the ability to create or add i...

Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords

Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According t...

Facebook Announces New Video Ad Features

Facebook just announced some new features for video ads aimed at helping advertisers better communicate their messages and capture viewers' attention. These include automated capti...

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. Acco...

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