DigitalMarketingNews

Most small businesses focus on getting their first customers when starting out. As such, most rely on traditional marketing methods, such as coupon mailers...

T-Mobile Will Fine Vendors $2,000 For Illegal Spam Texts

T-Mobile is continuing its war on spam texts, telling vendors it will beginning fining them $2,000 per incident for illegal spam texts sent via its network...

5 Questions on the Impact of Data Sovereignty on Digital Marketing

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. Th...

The Power of YouTube Influencer Marketing

In today's digital age, the dynamics of marketing have undergone a profound transformation, with social media platforms emerging as pivota...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of...

7 Ways Realtors Can Use Digital Marketing to Boost Sales

Real estate is a competitive field, and success relies on staying ahead of the game. In today’s digital age, technology is making it easier than ever befor...

Google’s Bard AI Sided With DOJ Against Google

Google's Bard AI appeared to think Google is a monopoly and hoped the DOJ prevails in its suit against the company....

Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience

Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...

Ecommerce, Search, Social… and Conversational Space?

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

The Challenges of Brand Search and PPC

Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...

How Content Marketing Has Changed For Major Brands In The Last Decade

Content marketing has changed immensely over the last decade for major brands. Google search engine algorithm changes have driven a number of new tactics t...

Lyft Media Launches to Help Brands Engage With Travelers

Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform. L...

How AI is Influencing Digital Marketing

The world of digital marketing is gradually changing thanks to chatbots, virtual assistants, and other AI technologies. While some marketers continue to in...

eCommerce Email Marketing: Why Do You Need It?

eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media adve...

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