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A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with...

What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marke...

Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchas...

Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably ge...

Google Has A New Marketing App Called Primer

Google has a new iPhone app called Primer aimed at "knocking some sense into marketing," or in other words, getting marketers to use more Google services. As the site explains:...

Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics - Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of...

Google Makes Dynamic Remarketing Available For All Verticals

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education...

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company...

eBay Announces Enterprise Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Mark...

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123...

Facebook’s ‘Buy’ Button Could Be The Answer Mobile Commerce Is Looking for

About a month ago, Facebook announced that it's testing a "Buy" call-to...

Infographic Asks If You’re Losing Money On Mobile E-Commerce

Blue Stout marketing manager Jenna Compton posted an infographic from...

Report: Email Marketing Works For Mobile Commerce

Custora has released a new report based on its "E-Commerce Pulse" data from over 100 online retailers, 70 million consumers, and $10 billion in transaction revenue. It says that mo...

LifeLock Wallet App Removed From Mobile Stores

LifeLock, the company that promises customers safety from credit and identity theft, has temporarily shut down one of...

Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion i...

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