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Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing -- driving traffic through product links embedded in original content --...

Turn-Based ‘Hitman’ Mobile Game Announced

2012's Hitman: Absolution was relatively well-received by critics, yet still didn't live up to Square Eni...

SanDisk Makes Mobile Data Management More Convenient

Generally speaking, nobody is ever going to say it's hard to move content between a smartphone and a PC. Every mobile device comes with a USB cable that can be plugged into your PC...

Tim Tebow Still Doesn’t Have a Contract in T-Mobile’s Super Bowl Ads

Ex-quarterback and meme-generator Tim Tebow doesn't have a contract - either with an...

Word Stream Discloses How to Get More Leads with PPC

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popul...

New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something....

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and...

6 Videos Highlight Google’s ‘Full Value of Mobile’

This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called "...

Google Launches Tool To Help You Calculate Mobile Value

Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It's called Full Value of Mobi...

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for bo...

YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry...

Google Revenue From Mobile Estimated At $20 Billion In 2016

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Com...

Nielsen: Banner Ads 1.5X More Effective Than Text Messages

Nielsen has released findings from its Global Survey of...

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