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Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

Good News and Bad News For Marketing With Instagram

These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interest...

Instagram Gets Big Marketing Improvements

We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...

Yahoo Reveals Agenda For Mobile Developer Conference

About a year ago, Yahoo held its first ever developer conference in San Francisco. In December, the company...

Facebook Earnings Out, Mobile Ad Revenue 80% Of All Ad Revenue

Facebook just released its earnings report for the fourth quarter and full-year 2015. Full-year revenue was $17.93 billion, up 44% year-over-year. Net income was $3.69 billion....

Yahoo Announces Next Mobile Developer Conference

Around this time last year, Yahoo announced its first ever developer conference the Yahoo Mobile Developer Conference, which would be held this past February in San Francisco....

Salesforce Marketing Cloud Adds Pinterest Features

Salesforce just announced that Salesforce Marketing Cloud is now a Pinterest Marketing Developer Partner for Content Publishing with the addition of new tools for Social Studio....

Google Announces AdWords Audience Insights, 100% GDN Viewability, Dynamic Remarketing Improvements

Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing. Aud...

Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

iPhone 7?: Marketing Firm Asks Apple To Not Call New Phone 6s

iPhone 7 would be preferrable to iPhone 6s for one marketing company in New York. 6s Marketing has asked, in some very quirky and attention-getting ways, that...

Facebook Updates Marketing Resource Blueprint

Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers on how to use Facebook to create better campaigns that "drive bus...

Yahoo Adds Tools To Mobile Developer Suite

Earlier this year, Yahoo launched its Mobile Developer Suite aimed at helping developers "...

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