AdvertisingDay

Google Under Closer Scrutiny From German Antitrust Watchdog
Google has been labeled a company of “paramount significance" by the German antitrust watchdog, opening the door for more scrutiny....
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Microsoft Buying Xandr Ad Business From AT&T
AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world....
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UK Takes Aim at Adtech, Warns Against Unlawful Behavior
Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior....
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Google Joins Exclusive $2 Trillion Club
Google has joined the $2 trillion club, becoming only the third US company to cross the threshold, thanks to a surge in its stock price. Apple...
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Twitter Tweaks Algorithm and Adds New Features to Bolster Performance Ads
Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business. Performance advertising...
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Reddit 1-800 Flowers Ad Goes Viral
"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...
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YouTube Paid Creators $30 Billion Over the Last Three Years
YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators....
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Reddit Hits $10 Billion Valuation
Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion. Reddit has been the darling of the s...
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Invisibly Launches Platform to Help People Control and Monetize Their Data
Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data. The advertising indus...
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Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program....
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Google Has Completed Its July 2021 Core Update
Google has finished rolling out its July 2021 core update, following a June 2021 core update last month....
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Third-Party Cookies Get a Stay of Execution as Google Postpones Plans
Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt. Third-party...
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EU Investigating Google’s Ad Business
On the heels of reports the EU was preparing to investigate Google’s ad business, the EU Commission has opened a formal investigation. Google h...
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Google Makes it Easier for SMBs to Launch YouTube Ad Campaigns
Google is making it easier for SMBs to launch YouTube ad campaigns in its first-ever YouTube Small Biz Day. According to Google, 72% of small b...
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EU Poised to Investigate Google’s Adtech Business
Fresh on the heels of a French investigation into Google’s advertising business, the company may be facing an even bigger threat in the form of an...
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