EcommerceMarketing

Postscript Raises $4.5 Million to Turbocharge Shopify SMS Marketing
Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores. Post...
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Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature. Instagram previously allowed creators to go live w...
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Best Buy Lays Off 5,000 Employees, Will Shutter More Stores
Best Buy has laid off some 5,000 employees and plans to close additional stores as customers turn to online shopping. American customers have i...
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Five-Star Review? Maybe Not as Amazon Grapples With Fake Reviews Industry
Amazon is grappling with an entire industry aimed at providing fake reviews and gaming the system, according to new research. Which? is a UK-ba...
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Consumer Groups Take Amazon to Task Over Prime Cancellation Process
Amazon is coming under fire from consumer groups for how it handles Prime cancellation. Amazon Pr...
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Harnessing The Power Of Mobile Communication For Your Business
As technology changes so does the way we interact with each other. Before smartphones and ordering online, popping into a shop to search for a particular i...
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Dan Lok: Most People Suck at the Conversion Mechanism
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That's it. "To convert t...
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Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...
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Ecommerce Exploded When Everybody Got Their Stimulus Checks
“Ecommerce exploded when everybody got their stimulus checks,” says marketing superstar Gary...
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Google Still The King of Driving Ecommerce Sales
Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic....
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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales
“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has creat...
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Fiverr Is The Everything Store For Digital Services, Says CEO
“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook ask...
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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO
“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle br...
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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substanti...
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Digitizing Unilever is One of My Top Priorities, Says CEO
“Digitizing Unilever is one of my top priorities,” says Unilever’s new CEO Alan Jope. “How we digitize marketing...
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