B2BeCommerce

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned...

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has...

Workplace by Facebook Now Open to All Businesses

For a fee businesses large and small can use Workplace by Facebook as an office collaboration and communication tool. It puts all of Facebook's features, such as workplace discussi...

9 Expert Tips to Closing a B2B Sale

Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your ent...

Google April Fools’ Joke ‘Gmail Mic Drop’ Goes Wrong

Every year, on this day, Google puts out a whole bunch of April Fools' Day jokes. It's a tradition, and is completely expected by much of the Internet. This year is no different ex...

Longer Instagram Videos Are On the Way

Instagram isn't holding back on coming changes to its service. As you more than likely know by now, the company recently announced that it will...

B2B Social Media: New Study Looks At Performance Across Industries

TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition on Tuesday, looking at how...

LinkedIn Launches Account Targeting For Ads

LinkedIn just announced the launch of Account Targeting, a new way to run account-based marketing campaigns on LinkedIn itself (they recently...

Foursquare Launches B2B Ad Tool ‘Attribution’

Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed...

Instagram Is About To Roll Out Video View Counts

Instagram announced that it's now testing video view counts, which it expects to roll out to all users over the coming weeks. This will also extend to ads. "This is a long r...

LinkedIn Ends Network Display, Lead Accelerator

A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as L...

LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, "some of the same issues still persist....

Foursquare Names Jeff Glueck CEO As Dennis Crowley Changes Roles

Foursquare just announced that CEO and co-founder Dennis Crowley is dropping the former title and taking on the new role of Executive Chairman. Jeff Glueck, who has been COO for th...

Slack Launches App Platform, Directory, Fund

It's a big week for Slack. The company hosted an event and made some major announcements. these include the Slack Platform and App Directory as well as a new fund and a new framewo...

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