B2BeCommerce

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cance...

Without Data, There is No Great AI, Says Informatica Exec

“Without data, there's no great...

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B...

Text Conversations Build Customer Relationships, Says Twilio CEO

“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversatio...

How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Li...

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...

Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation

Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm...

SAP: Imagine if We Can Work Together and Make Inclusion a Fact

SAP Chief Strategy Officer Deepak Krishnamurthy said at the Web Summit in Lisbon, Portugal, “Imagine if we can work together and make inclusion a fa...

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In...

5 Ways to Instantly Improve Your Product Description Page for Better Conversions

A visitor that arrives at your product description page is only a few clicks away from making a purchase. But whether they leave your site or buy yo...

Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally

Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform t...

CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative

CEO’s of Adobe, Microsoft, SAP...

How SnackNation’s Predictive Analytic Engine Fuels Their Success

Recently, SnackNation secured $12 million in Series B...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

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